Would a Strategically Placed Ad Wake Up More Preppers?

Recently a reader posed a thought provoking question to me on how we might wake up people to become preppers. Here’s part of what he wrote.

“We all know time is short in getting the word out that the worldwide economic collapse will pounce on many who are still asleep. Many millions in America will be caught off guard. If enough donation could be put together, would it be possible to buy a full page ad in the New York Times? This paper is read by the world and may have a huge impact in saving many lives.”

Here’s how I replied to the e-mail, with a few additional thoughts added for clarification.

My gut reaction is that I doubt if an ad in the New York Times or any other major publication would do much good. The money would be better spent elsewhere. I’d recommend putting it toward your own preps, or use it to help others near you become prepared.

Can you think of a time when a large ad caught your attention so fiercely that it prompted you to change your ways or your thinking? Granted, a strategically placed ad would be visible for all subscribers or purchasers to see, but they’ll quickly forget it.

For an ad in a newspaper or on TV to have impact, it must be seen frequently. Or in the case of radio, it must be heard often. Even then, there are no guarantees. Some experts question the effectiveness of ads you’re regularly exposed to on Web sites like this one.

One thing’s for certain. Effective advertising in the mainstream media doesn’t come cheap.

Furthermore, it would be necessary to craft the presentation of an ad for the New York Times very carefully. That’s so readers don’t dismiss it as idiocy from some crackpot. There have been enough doomsday predictions from less than credible sources.

Plus, in this election year, there’s the risk of the content being viewed as political or antigovernment.

One of the reasons I decided to create DestinySurvival a few years back is that people who want to see it will do so. In other words, often people come to this site via search engines like Google.

If they’re truly interested–like you reading this post now–that’s my target audience. As a result, much of what appears online is narrowcasting, rather than broadcasting. This is one time when our modern technology can play an important role in reaching out to potential preppers.

Fortunately, plenty of people are waking up to the need to be prepared. That’s in part because the mainstream media can’t distort or omit everything important to you and me.

Things look bad for the economy. People are losing jobs. There’s apprehension about this year’s elections. As a result, people are catching on. At least enough are that not everyone will be caught off guard.

I believe in destiny. Those who are waking up and taking action are likely destined to survive.

Allow me to take this in a different direction for a minute to further illustrate my larger point.

This is the weekend when most Christians celebrate Easter. Church services commemorate the death, burial and resurrection of Jesus Christ as told in the Scriptures.

Do you believe Christ rose from the dead to save you from your sins? How many others to you know who believe on Him for salvation?

How many millions don’t believe?

Bibles are easily had in America. We’re awash in Christian radio and music. Ministries put forth their content all over the Internet, Twitter, etc. It’s there for anybody who wants it.

What’s still the best way to reach others with the Gospel? One on one. And actions can still speak louder than words.

It’s the same way with waking up those who’ll become preppers. Don’t give up reaching out to neighbors, family, friends, etc. One day they’ll know the truth.

What do you think? Do you agree or disagree? How do you help wake up others to their need to prepare for survival? Share your thoughts by leaving a comment below.


Author: John Wesley Smith

John Wesley Smith writes and podcasts from his home in Central Missouri. His goal is to help preppers as he continues along his own preparedness journey.