Remember after 9/11/’01 when one of the car companies—I don’t remember which one—told us to buy a car and “Keep America rolling”? Now that car company has likely gone through bankruptcy and reorganization.
We keep hearing how the economy will turn around if consumers will just buy more stuff. Consumer confidence is monitored closely. But blatant consumerism has gone out the window, thankfully, and many of us are just trying to get by.
Airline travel was down for the Thanksgiving weekend. More people have traveled by car. Still others stayed home or close to home. It’s not easy to drive 500 miles to visit relatives when you’re making less money or are on unemployment benefits.
Black Friday—don’t you hate that name?—may not be so black this year because a lot of people have planned ahead and done their holiday shopping already. Wal-Mart and others have taken note and are cutting back on prices for socks, diapers and underwear to entice shoppers to come into the store. You could stock up on such basics for your survival supplies.
Things have changed. However, if you feel pressured to do a lot of gift buying, be careful. Don’t aggravate any indebtedness you may have. Credit card companies are doing all they can to gouge their customers before new mandated restrictions take hold next year.
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