“Sam, I’m feeling the panic,” I said into the phone. “When I see the headlines about the economy, I get scared that people who read my blog won’t buy anything. It seems like people are putting the brakes on their purchases.”
“You’re sensing something very important,” Survival Sam said calmly. “Things are indeed bad and are likely to get worse.”
“Thanks loads for cheering me up,” I said.
“You know you can count on me,” Sam said. “You have to keep in mind that those who look at your blog page come there for a reason. They’re looking for ways to survive the economic downturn. They’re motivated to buy things they need. You’re not encouraging people to do something they aren’t already doing. Even in times of depression, people need essentials like soap for bathing and laundry and food to put on the table.”
“Yes,” I said, “but it still makes me nervous.”
“Look at it this way,” Sam said. “Let’s suppose you’re a carpenter building a house. You need basic supplies and tools. When you need nails, you buy nails. And when you want to hammer in those nails, you don’t use a screwdriver. You use a hammer.”
“It isn’t possible for a carpenter to do his job without tools. Furthermore, he uses the most efficient tools. Having the right tools makes all the difference. He’s not going to use a child’s one foot ruler to measure something several feet long. He uses a good tape measure. Or, a pipe cutter is much more convenient when working with PVC than trying to use a hacksaw.”
“And you think people need the right tools for survival,” I said.
“Certainly,” Sam replied. “One of the right tools is the survival mindset or attitude we’ve talked about in the past–being willing to color outside the lines, so to speak. A wise person knows he or she needs certain provisions. One key example is having a year’s supply of food on hand.”
“You mean like what Nitro-Pak offers?”
“Exactly,” said Sam. “Nitro-Pak has Mountain House freeze dried food developed for those living in today’s fast paced world who can truly appreciate premium quality when they see it. Everything is included for three square meals a day for breakfast, lunch and dinner. The food choices included are excellent, gourmet tasting items, too. There’s not much involved in preparation either. Just add hot water, wait a few minutes, and eat.”
“That sounds great,” I said, “but isn’t the whole unit rather expensive?”
“Not when you break it down,” Sam said. “Each meal costs less than $3.11, which is cheaper than fast food meals these days. Storage life is up to an incredible 25 years. Anyone who reads your blog will want to make sure they’re getting the original complete ‘Ultimate Pak’ for their family, since there are knock offs out there nowadays. But why settle for second best?”
“That discriminating person can easily get their own ‘Ultimate Pak.’,” I said. “All one has to do to get started is to click on the Mountain House Ultimate Pak logo to start the ordering process.”
“And,” Sam said, “that person who is both wise and discriminating will do just that.”