“I don’t know, Sam.” I admit it, I was whining. Were the malted milk balls I was snitching from the bowl on the coffee table getting to me?
I popped another one in my mouth and went on. “Maybe I’m getting over my head with this blogging thing on survival. Seems like there’s so much to talk about,” I said.
“Sure, there is. But you know what they say about eating an elephant. One bite at a time. Same thing applies to your readers. Nobody reads an encyclopedia all at once. They read the articles they’re interested in.”
“Yeah, I guess you’re right. But do we really need another blog?”
“Let me put it this way. King Solomon of old wrote, ‘of making many books there is no end.’ That’s in Ecclesiastes 12:12 in the Bible. So it seems to be with blogs these days. All you can do is to give your readers a little information and direct them to selected quality products and services to enable them to survive our perilous times. If they don’t already have an attitude of preparedness, your blog can be instrumental in helping them develop one.”
“But, Sam. I’m certainly not the ultimate expert on everything.”
“Who says you have to be. Look, you remember the original Star Trek episodes, right?”
“Sure,” I said. “I’m a big fan.”
“What would you say if Captain Kirk came up to you right this minute and asked for your expertise on some life threatening situation facing the ship?”
“I don’t have a clue.”
“You’ll recall that sometimes Kirk would ask Dr. McCoy about something he didn’t know anything about, and he’d holler, ‘I’m a doctor, not a bricklayer, Jim,’ or whatever other occupation was in question.”
“So, you’d pretend you’re Dr. McCoy and say, respectfully, of course, ‘I’m a blogger, not a…’ whatever it is Kirk asks you about. I’m confident you’ll do what you can to offer your readers some guidance. Relax. Have fun with it. Don’t feel like you have to have something new posted every day. Make your readers want more.”
“All right, Sam. I guess that’s enough inside baseball. I’ll get it figured out.”
“There is one more thing. Ask your readers for one small but very important favor. When they deal with any of the businesses they see linked on your blog, ask them to please let those places know they heard about them from DestinySurvival.com. It will help everybody out.”
“Good idea, Sam. Thanks for the encouragement.”
“Steaks are ready, guys!” Sally called from the kitchen. Just then I heard a car door slam. “John, it looks like your wife got off work just in time to join us.”